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The pain you feel selling diamonds is much more due to the huge markup charged by retail jewelers than anything De Beers has done. It might be true that they'r
by simon_ 17y ago
The pain you feel selling diamonds is much more due to the huge markup charged by retail jewelers than anything De Beers has done.
It might be true that they're doomed as long term investments, but if you buy a diamond for a fair price (e.g. at Blue Nile), I'd expect you to be able to turn around and sell it for >75% of what you paid.
- wisty 17y agoEven without the markup, diamonds are not going to be easy to sell. A valuation based on cut, caret, color and clarity is going to be hard to do. The buyer must accept a risk that they have undervalued (and you will shop around to find the buyer who undervalues it the most), so they need to give themselves some margin of error.