As the world changes, strategies for making money change. Uber isn't an individual attractive business, it's an exemplar of how putting internet-connected senso

As the world changes, strategies for making money change. Uber isn't an individual attractive business, it's an exemplar of how putting internet-connected sensors in every pocket allows new and improved marketplaces to be created, and marketplaces have proven network effects that lead to profit. When startups claimed to be "Uber for X," this is the investment thesis they were shortening.