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Well, I suppose I don't have the same reaction to those other examples mainly because Amazon/Bezos have shown such a clear desire to capture/dominate market ver
by everly 11y ago
Well, I suppose I don't have the same reaction to those other examples mainly because Amazon/Bezos have shown such a clear desire to capture/dominate market verticals and thus I'd never want to put myself at his mercy in a business situation. I also don't think those examples are perfect analogies for the Netflix-AWS dependency, though I certainly understand your point that businesses routinely rely upon the services of other businesses to get things done and that sabotage would be a bad look for Amazon.
I'm not arguing that Amazon wouldn't benefit from making Prime Video a more interesting product. But finding ways to hamper your biggest competitor, who is fully dependent on your infrastructure, is definitely a way to make Prime Video more interesting. Perhaps I'm being paranoid. I guess I just find Bezos difficult to trust.
- acdha 11y agoA decade or so ago, most people would have said similar things about Microsoft, but I get your point in general and certainly would only trust Bezos to be a tenacious competitor. I think the big counterbalance now is competition – raising prices on AWS would be a boon for e.g. Azure – but I definitely wouldn't want to bet against abuse if one of Microsoft, Google, Rackspace, etc. dropped out. I'm sure Netflix has pretty good forecasts for how much it'd cost to move operations elsewhere as long as a good option exists.