If you found this article interesting, you should read Signal by Stephen Few. Great book (as always from him) which sets out to solve this exact issue by educat

If you found this article interesting, you should read Signal by Stephen Few. Great book (as always from him) which sets out to solve this exact issue by educating people on how to effectively analyze data. > In this age of so-called Big Data, organizations are scrambling to implement new software and hardware to increase the amount of data they collect and store. However, in doing so they are unwittingly making it harder to find the needles of useful information in the rapidly growing mounds of hay. If you don't know how to differentiate signals from noise, adding more noise only makes things worse.