Way, way more difficult. Companies are made up of lots of different people with differing kinds of expertise. You don't want everyone learning everything. Dere

Way, way more difficult. Companies are made up of lots of different people with differing kinds of expertise. You don't want everyone learning everything. Derek Sivers wrote about how he had everyone in his company answer customer phone calls. There were phones everywhere, and there were incentives for employees to pick them up. It took a lot of work, but it paid off.