"We were distributing Tumblr sponsored posts across Yahoo content in their native stream, but very few advertisers actually wanted it because it’s a different a

"We were distributing Tumblr sponsored posts across Yahoo content in their native stream, but very few advertisers actually wanted it because it’s a different audience. And the content on Tumblr was very different from the content on Yahoo," Isn't this something fundamental to having one sales team? Knowing which ads should be run on each platform? Not sure you could miss something so huge and still expect the same or better results. This is a huge "WTF" moment for both properties.