Pretty interesting how much they optimized the actual campaign. I never thought of using mechanical turk to iterate on a KS video...that's pretty cool. I guess

Pretty interesting how much they optimized the actual campaign. I never thought of using mechanical turk to iterate on a KS video...that's pretty cool. I guess it's quite different to be venture backed and run a KS campaign. Interesting article since I had only read these "this is how we ran the campaign" typoe posts/article from non-backed people.