Just the other day i found 2 useful apps on the android play-store : One was a Personal finance tracker and manager, that claimed to provide useful insights wi

Just the other day i found 2 useful apps on the android play-store : One was a Personal finance tracker and manager, that claimed to provide useful insights with minimal input. I ended up thinking that they would harvest my data to sell to credit-rating agencies and I decided not to install it. Another app would analyze my call records, including duration, costs (by reading SMS,) - basically my complete messaging and communicating behaviour, and it would suggest plans and providers that would be the most cost-effective for me. Again i ended up turning down. Everyday, I end up turning down these requests. It doesn't help that the Android ecosystem is so eager to pimp out my personal info at every opportunity (the only reason i would prefer an Apple device). Most of my peers don't care in the least and just agree to every intrusion. My experience in the startup ecosystem in India (which probably doesn't have the basic data privacy laws other countries might have) only serves to heighten my unease. Not too long ago we were in talks with people about developing an app for the healthcare space. We had trouble seeing how the app could bring much value to the end-users, but they didn't seem to care much about that side of things. The impression I walked away with was that they were looking for any excuse to harvest health-related info to sell to insurance companies. People are calling data the new oil. And we are living in the new oil rush. All startups (and also companies like Facebook and Google) talk about how their mission is to make the world a better place, but really we are all ultimately contributing to an Orwellian future, where every action we take is captured, stored, analysed and used to control, manipulate, and exploit us.