My understanding from speaking with former PM's is they moved their sign-up-to-view "paywall" from the first page you view to the second page, at least when you

My understanding from speaking with former PM's is they moved their sign-up-to-view "paywall" from the first page you view to the second page, at least when you come from a social network or search engine. That obviously increases the relevance and search score when the answer is high quality.