3 ms·
This failed as submarine PR; it made me think badly of both Ford and IDEO, for being behind the times. Google Maps already does all of this. A wordy NYT artic
by rdl 11y ago
This failed as submarine PR; it made me think badly of both Ford and IDEO, for being behind the times.
Google Maps already does all of this. A wordy NYT article describing a meandering and expensive process to build a very obvious piece of software isn't a realistic portrayal of the capabilities of the developers, but makes me feel like they're idiots, out of touch, and incapable/incompetent.
If you're going to do submarine PR, at least make it make you look good.
- na85 11y agoFord hasn't done anything good since the original Mustang, if you ask me. An outmoded company that loses money on all its cars save the F-150? Rather than being bailed out, it should have been left to rot on the vine.