Amazingly, Yahoo Stocks, Weather and Mail are in the top 25 apps by usage. But this isn't because of any particularly impressive strategic thinking on Y's part.

Amazingly, Yahoo Stocks, Weather and Mail are in the top 25 apps by usage. But this isn't because of any particularly impressive strategic thinking on Y's part. Their big efforts like Katie Couric and Community flopped like crazy and their "MaVeNS" strategy (if you want to call it that) is pure stupidity: Mobile, Native, Video and Social? Mobile isn't a product, and even just as a general focus, Google seems to be making a bundle from the PC Web still, so why would Yahoo not continue to put massive effort into its most well known service? Native advertising is... mobile advertising, so OK. Video as a category is owned by YouTube, Netflix and various big media companies like HBO, so focusing on that is as futile as focusing on Social which is owned by Facebook, Twitter, Snapchat, etc. In summery, there's no strategy. Mobile is obvious, advertising is how Y makes money so that's a no brainer, and the rest is suicide. Mayer's thinking is simplistic, shortsighted and driven by pure vanity. Nothing she's doing now or is willing to do can fix Yahoo.