> Who reads this? Print ads still are the bulk of Time, Inc.'s revenue. With the race to the bottom (as in quality) for online ad selling, we are merely reapin

> Who reads this? Print ads still are the bulk of Time, Inc.'s revenue. With the race to the bottom (as in quality) for online ad selling, we are merely reaping the results of monetizing online publications through selling (lots of) screen real estate. Buzzfeed's model is very interesting. Attract traffic virally (You won't believe what happened next) to subsidize real investigative journalism. Similar to using ads to support foreign desks. http://www.iop.harvard.edu/how-buzzfeed-parisian-cafe http://www.iop.harvard.edu/how-buzzfeed-parisian-cafe