I like to mock the drive-maker's kilobyte too, but in their defense the tradition is older than standardized byte and word sizes. There was a time when drive s

I like to mock the drive-maker's kilobyte too, but in their defense the tradition is older than standardized byte and word sizes. There was a time when drive sizes were measured in bits, and they naturally used SI prefixes for those -- nobody has bit-addressable memory. That said, they aren't measuring them in bits any more, and using gigabyte in the SI way is definitely misleading.