I don't understand the point of this. Why would anyone worry creating a native application for a highly restricted and proprietary platform when he/she has the

I don't understand the point of this. Why would anyone worry creating a native application for a highly restricted and proprietary platform when he/she has the option of creating a web application with much better control of deployment, simpler learning curve, etc? We've seen this history before. Just ask Lotus, WordPerfect, Ashton-Tate, Borland, Computer Associates and thousands of iPhone developers how nice it is to put a leash around your neck and handle it to Microsoft and Apple. Oh, and, after that ask McMillan if Amazon is a non-controling company with open standards. This is a gold rush with Amazon and Apple selling the picks and shovels.