This definition totally reinforces Rushkoff's vision of most contemporary Web Businesses as value extracting entities. By the way, the fact that you have to be

This definition totally reinforces Rushkoff's vision of most contemporary Web Businesses as value extracting entities. By the way, the fact that you have to be mildly stupid or technologically illiterate to really be clicking on ads is the proverbial pink elephant in the room. To further extend this reasoning, building up stupidity and lessening tech literacy is actually functional to Facebook's and Google's business models.