Also as I remember the 2-4% of people who ever click on ads tend to be older female population. Microsoft Advertising used to have some good research on it, can

Also as I remember the 2-4% of people who ever click on ads tend to be older female population. Microsoft Advertising used to have some good research on it, can't find it now. It's said often you are more likely to survive an air crash than click on an ad.