but the big discontinuity could be caused by the frikkin super bowl. You know, the one where everybody buys chips and soda and beer. (This is actually a bit un

but the big discontinuity could be caused by the frikkin super bowl. You know, the one where everybody buys chips and soda and beer. (This is actually a bit unfair of me; my brother makes models to analyze the effectiveness of ads for Nielsen, so I know a bit about how difficult it is to figure out)