3 ms·

Interesting, but in the first place - why did they move to USA/NYC? Why they couldn't launch the mobile app or website from Australia? Maybe this is related to

• brianwawok 11y ago
  Well if their business model was around selling high priced fashion clothes, I suspect NYC has a much much bigger market over Australia.
  • zerr 11y ago
    Yes, but as I understand they had an app/website, not a retail shop in NYC, right? So, maybe I'm naive but why they couldn't upload the mobile app on the app store and website's HTML/CSS/JS/back-end files from Australia?
    • robszumski 11y ago
      They needed to build buzz in the US. That means talking to people, getting your first traction, people discussing the app on the subway, pitching it to women at bars, college campuses, etc.
      • Bogdan91 11y ago
        Could've payed some some student beer money to pitch it in bars.
• tyingq 11y ago
  The model appeared to be a very niche specific eBay/craigslist of sorts. Enabling women to buy (used) clothes from other people...not a retail sales model. That would explain the need for doing it in the US...larger market. Of course, that also meant she would enter into a market where she had no practical experience. She also mentions that she had no tech experience, and so had to hire on the tech talent. I admire the ambition, but I don't see how she was able to get investors at all. Sounds high risk with a pretty hard ceiling on potential.