My local council has a reward scheme. Recycling earns points redeemable at participating local shops. I suspect it is ineffective. I've always recycled as much

My local council has a reward scheme. Recycling earns points redeemable at participating local shops. I suspect it is ineffective. I've always recycled as much as I can but the incentives are too small for me to bother signing up, let alone encourage someone else to recycle more.