On Windows, the default photo importer allows you to import and name files in a variety of ways. I personally keep the file name from the device, and the import

On Windows, the default photo importer allows you to import and name files in a variety of ways. I personally keep the file name from the device, and the importer places it in a dated folder, based on date taken, rather than date imported. It also deals automatically with orientation of videos and photos based off the Exif data.