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I just did a year-end customer survey. I used a Google spreadsheet/form. I considered incentivising it, but chose not too in the end. "Incidentally, you might

I just did a year-end customer survey. I used a Google spreadsheet/form. I considered incentivising it, but chose not too in the end. "Incidentally, you might think that you’d get lower quality feedback from incentivized users. I did not get that impression from reading the results, but I can’t reduce that to a simple statistical measure." I'm curious what gave you that impression–just the fact that people seemed to give honest (i.e. good and bad) feedback? Also, I'm curious what you think about other incentives–like drawing names from participants and giving prizes? (for situations where you can't simply give free product)

patio11 17y ago
I'm curious what gave you that impression–just the fact that people seemed to give honest (i.e. good and bad) feedback? Folks answered the questions despite any technical requirement forcing them to, and many of the responses looked like they had thought put in them. (Of course, many users from both groups gave answers which were not triumphs of well-expressed English but it didn't seem like folks were mostly typing asdfasdfadf to get their freebie.) I like guaranteed prizes over random prizes because my experience e.g. in teaching is that surety is a powerful motivator/instructional tool. (Then again there is also the WoW model of random rewards over repeated interactions, but this is more of a one-off.)