I don't get this criticism. In pretty much every web-based shop I've ever worked, "the site" is unambiguously "our site", for the local value of "our". And on e

I don't get this criticism. In pretty much every web-based shop I've ever worked, "the site" is unambiguously "our site", for the local value of "our". And on every website I can remember ever having seen that language, it was referring to the very site I was at that moment browsing. That's not attitude, it's linguistic convention.