I've been reading "Punished By Rewards" (http://www.amazon.com/Punished-Rewards-Trouble-Incentive-Praise/dp/0618001816/ http://www.amazon.com/Punished-Rewards-T

I've been reading "Punished By Rewards" (http://www.amazon.com/Punished-Rewards-Trouble-Incentive-Praise/dp/0618001816/ http://www.amazon.com/Punished-Rewards-Trouble-Incentive-Pra...) and it got into a lot of that. Pop behaviorism has really deep roots on the collective American psyche.