You can eliminate middlemen if you can show cost reductions for a player larger than the middleman. You'd be surprised. Weak decision-makers -- and they are l

You can eliminate middlemen if you can show cost reductions for a player larger than the middleman. You'd be surprised. Weak decision-makers -- and they are legion -- fear what they don't understand. They'll justify paying a more for a known entity than even entertain a small risk of chaos or disruption. In a rational world, you'd be right. We don't live there, unfortunately.