Worth trying if nothing else than for the novelty. The other thing we learned with cold emails is don't even bother unless the email is so well targeted you are

Worth trying if nothing else than for the novelty. The other thing we learned with cold emails is don't even bother unless the email is so well targeted you are speaking to an actual customer problem. Obviously 100% hit rate is not the goal, but we have become more ruthless about eliminating companies on the fridges of qualifying as a lead. Lots of activity is only good if it is to genuinely qualified leads. We don't send many emails but have a very high response rate (~20-30% depending on the campaign). It helps to be in a mature market, though.