That's definitely true. I'm completely hopeless at sales. But I've contracted Google (via Adsense) to sell my ads. For which I pay them a ~30% commission. C

That's definitely true. I'm completely hopeless at sales. But I've contracted Google (via Adsense) to sell my ads. For which I pay them a ~30% commission. Conclusion: the Independent's ad sales team is a lot better at selling ads than Google's algorithms.