4 ms·
Please note, that the only ones that have a circulation of near or above one million are the tabloids. So (for now) tabloids can still make money from sale and
by flexie 11y ago
Please note, that the only ones that have a circulation of near or above one million are the tabloids. So (for now) tabloids can still make money from sale and from advertisement. At the same time, they are cheaper to produce than serious media (buy some photos of celebrities, write catchy headlines). They are also cheaper to distribute (sell through kiosks and supermarkets).
If you ever considered running a serious print media, take a look at the numbers. If Financial Times, The Guardian, The Independent or The Times can't do it in the English language, in a country with a population of 64 million, then it must be really hard. Try that in any smaller language or country. As an industry, print media is dead.
- hga 11y agoDoesn't the Financial Times compete more with The Wall Street Journal and, say, The Economist than those other papers you cite? I know they make a serious pitch of that sort to people like me and my father, and we'd have accepted it if our interests were more international.
- gaius 11y agoThe Grauniad is a tabloid now, has been for a few years. The Times is still a broadsheet.
- matthewmacleod 11y agoThe Guardian isn't a tabloid in either the physical sense or the metaphorical (it's a Berliner). Similarly, the Times is definitely a tabloid in the physical sense. Both newspapers are reasonably far from tabloid in their content.