In the end, ads are displayed inside a browser that is under user's control. Through his connection to the internet, on his CPU, on his pixels, through his eyes

In the end, ads are displayed inside a browser that is under user's control. Through his connection to the internet, on his CPU, on his pixels, through his eyes, through his synapses. I think ad companies should start to consider collaborating with users. Honestly grabbed attention might make for better transforming ads. Honest question: Would you consider splitting revenue between publishers and users? Users would be renting their pixels, their attention. Users could then re-inject this money into internet services. Also, users could be incentivised to express their preferences, tastes, buying lists, buying habits, etc in exchange for better revenue. I mean I could pay to go through the NYT paywall with this! This could really help bootstrap microtransactions.