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Slightly confused - who's generating the ads in this scenario, and who's paying for the ad space?
by thenomad 11y ago
Slightly confused - who's generating the ads in this scenario, and who's paying for the ad space?
- notahacker 11y agoor what the ads are being converted into and who monitors the conversion... Now there is a room for ad agencies with a close relationship with the end product to link their pricing to conversion rate and eliminate the campaign buyer's downside risk. But even if Facebook positively encouraged it, I don't think a market for third parties to speculate on something as complex, heterogenous and generally low value as social ad campaigns exists.