Other startups seem like a natural starting point to sell B2B software to. At least if you take the Crossing the Chasm point of view (which can be argued agains

Other startups seem like a natural starting point to sell B2B software to. At least if you take the Crossing the Chasm point of view (which can be argued against for B2B I suppose). I'd say Innovators or Early Adopters in the B2B domain are very likely to be other startups a fact that is somewhat ignored in the post. At least it might be a bit dangerous to assume that you can simply sell to more established companies instead.