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You'd be surprised at what a good job the individual pieces of Amazon's empire do at operating as individual units as far as competition is concerned. It would

You'd be surprised at what a good job the individual pieces of Amazon's empire do at operating as individual units as far as competition is concerned. It would be VERY bad business to "screw" an AWS customer because they competed with some other part of the organization as a whole. Given that Amazon operates in so many spaces and could potentially expand to any space, this behavior would effectively make AWS unappealing for a significant portion of customers.

cstejerean 11y ago
I'd like to believe this, but then I can't buy an Apple TV through Amazon because of some petty dispute over Prime Video (which I really don't care about). So if Amazon the store can pull products to try to protect prime video, then how can I be sure that other units won't?
- deleted 11y ago
  [deleted]
- modeless 11y ago
  Yeah, same thing with Chromecast. Booted off Amazon in a lame attempt to boost Prime Video and Fire TV Stick sales.
  - firloop 11y ago
    Well, they claimed they removed non-Amazon devices because they didn't support Prime Video. However, for stuff like Chromecast, the burden lies on the app developer (which would be Amazon) to implement Google's Cast SDKs to provide support.
    - harrisonhjones 11y ago
      First read: http://www.androidauthority.com/amazon-new-app-forced-google-574104/ http://www.androidauthority.com/amazon-new-app-forced-google... to understand that Google won't allow competing app stores. (https://play.google.com/about/developer-distribution-agreement.html https://play.google.com/about/developer-distribution-agreeme... for more details section 4.5) As per this document: https://developers.google.com/cast/docs/android_sender https://developers.google.com/cast/docs/android_sender You need Google Play Services (see https://en.wikipedia.org/wiki/Google_Play_Services#Concerns https://en.wikipedia.org/wiki/Google_Play_Services#Concerns) to write an Android app with the Cast API. Because of this, Amazon cannot distribute Google Play Services on their own Android devices and therefor cannot use their own Android devices to cast to a Chromecast. They could enable Prime Video on other Android devices but not their own. They feel this will cause confusion and therefor have decided not to write a Prime Video app for Chromecast. Saying "oh, Amazon just doesn't want to write a Prime Video app for Chromecast", while true, doesn't truly explain the complexities of the situation. The business decision to remove Chromecasts from the network steps from the above desire to prevent confusion. I personally don't agree with it but I understand it.
- creshal 11y ago
  OTOH, you can buy Kindle-competing ereaders on the store just fine. Seems to me not even the store unit is consistent in trying to enforce a monopoly.
  - rtl49 11y ago
    It's a different situation. The Kindle is popular and entrenched, the streaming media products not so much.
XorNot 11y ago
That's not the problem. The problem is if Netflix is paying Amazon, then their cost is infrastructure + profit, whereas Amazon only has infrastructure costs. Fundamentally it means Amazon can be more competitive, and Netflix are hoping they can stay ahead on the user experience curve.
- fulafel 11y ago
  Netflix would have to be pretty good at negotiating content licensing to have their costs dominated by bit shovelling.
- diab0lic 11y ago
  I'm betting on it. Not sure how big you think the AWS bills are. :) Edit: See jedberg's comment below for where the real money goes.
  - shade23 11y ago
    I'd love to see a ball park bill for netflix :)
    - lacksconfidence 11y ago
      Compared to the licensing/production costs hosting the front ends is peanuts. At least that's what Adrian Cockcroft used to say before he left.
dorfsmay 11y ago
This might be true, but only true until a change in management. Given everything I've seen and read about Netflix, I suspect they have contingency plans and should be able to move to a different infrastructure provider in a few months.
true_religion 11y ago
Granted this is true in the case of Amazon, but some conglomerates do not act this way. Telecom companies regularly try to make rules to ensure those that compete with cash cow voice or cable-TV services have to do so on unfavourable grounds.

cstejerean 11y ago

I'd like to believe this, but then I can't buy an Apple TV through Amazon because of some petty dispute over Prime Video (which I really don't care about). So if Amazon the store can pull products to try to protect prime video, then how can I be sure that other units won't?

deleted 11y ago
[deleted]
modeless 11y ago
Yeah, same thing with Chromecast. Booted off Amazon in a lame attempt to boost Prime Video and Fire TV Stick sales.
- firloop 11y ago
  Well, they claimed they removed non-Amazon devices because they didn't support Prime Video. However, for stuff like Chromecast, the burden lies on the app developer (which would be Amazon) to implement Google's Cast SDKs to provide support.
  - harrisonhjones 11y ago
    First read: http://www.androidauthority.com/amazon-new-app-forced-google-574104/ http://www.androidauthority.com/amazon-new-app-forced-google... to understand that Google won't allow competing app stores. (https://play.google.com/about/developer-distribution-agreement.html https://play.google.com/about/developer-distribution-agreeme... for more details section 4.5) As per this document: https://developers.google.com/cast/docs/android_sender https://developers.google.com/cast/docs/android_sender You need Google Play Services (see https://en.wikipedia.org/wiki/Google_Play_Services#Concerns https://en.wikipedia.org/wiki/Google_Play_Services#Concerns) to write an Android app with the Cast API. Because of this, Amazon cannot distribute Google Play Services on their own Android devices and therefor cannot use their own Android devices to cast to a Chromecast. They could enable Prime Video on other Android devices but not their own. They feel this will cause confusion and therefor have decided not to write a Prime Video app for Chromecast. Saying "oh, Amazon just doesn't want to write a Prime Video app for Chromecast", while true, doesn't truly explain the complexities of the situation. The business decision to remove Chromecasts from the network steps from the above desire to prevent confusion. I personally don't agree with it but I understand it.
creshal 11y ago
OTOH, you can buy Kindle-competing ereaders on the store just fine. Seems to me not even the store unit is consistent in trying to enforce a monopoly.
- rtl49 11y ago
  It's a different situation. The Kindle is popular and entrenched, the streaming media products not so much.

XorNot 11y ago

That's not the problem. The problem is if Netflix is paying Amazon, then their cost is infrastructure + profit, whereas Amazon only has infrastructure costs. Fundamentally it means Amazon can be more competitive, and Netflix are hoping they can stay ahead on the user experience curve.

fulafel 11y ago
Netflix would have to be pretty good at negotiating content licensing to have their costs dominated by bit shovelling.
diab0lic 11y ago
I'm betting on it. Not sure how big you think the AWS bills are. :) Edit: See jedberg's comment below for where the real money goes.
- shade23 11y ago
  I'd love to see a ball park bill for netflix :)
  - lacksconfidence 11y ago
    Compared to the licensing/production costs hosting the front ends is peanuts. At least that's what Adrian Cockcroft used to say before he left.

dorfsmay 11y ago

This might be true, but only true until a change in management. Given everything I've seen and read about Netflix, I suspect they have contingency plans and should be able to move to a different infrastructure provider in a few months.

true_religion 11y ago

Granted this is true in the case of Amazon, but some conglomerates do not act this way. Telecom companies regularly try to make rules to ensure those that compete with cash cow voice or cable-TV services have to do so on unfavourable grounds.