> Not work long hours? Consumers demand their new toys on a regular cycle. If one company doesn't keep up, another will. Too long not in the news and people fo

> Not work long hours? Consumers demand their new toys on a regular cycle. If one company doesn't keep up, another will. Too long not in the news and people forget about you. The only way to stay relevant in a world with a thousand distractions is to keep making enough noise that customers pay attention. If a product can be done properly in 16 months and ignored, or done in 12 months of way too many hours, and be a hit on the market, well the only damn choice is work 12 hour days.