Not OP, but perhaps he means a publically prolific persona who is immediately identifiable with the company. Someone akin to Evan Spiegal and Snapchat, Jack Dor

Not OP, but perhaps he means a publically prolific persona who is immediately identifiable with the company. Someone akin to Evan Spiegal and Snapchat, Jack Dorsey and Square/Twitter, etc. I'm not inclined to agree, but I'm just trying to elaborate.