As a music consumer I personally want to pay for soundcloud instead of getting ads, which could bring more revenue than ads and be more flexible in prizing, but

As a music consumer I personally want to pay for soundcloud instead of getting ads, which could bring more revenue than ads and be more flexible in prizing, but when I asked soundcloud support for the option they said they had no immediate plans for one. In the end money is king and I don't understand why they haven't explored more revenue options. Edit: typo