"Bristol university graduate Tiffany Philippou originally set up the group in response to a competition from ad agency Saatchi & Saatchi to win a mere summer in

"Bristol university graduate Tiffany Philippou originally set up the group in response to a competition from ad agency Saatchi & Saatchi to win a mere summer internship. However, it seems unlikely that Tiffany will be too bothered. There’s now a holding page and Twitter account (@secret_london) as Secret London morphs into a full-blown startup." One project down, 399 to go.