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These are great points mixmax, thanks for your feedback. A couple notes: * We've been seeing click through of 5-20X times higher comparing existing ad units o

by arooni 19y ago

These are great points mixmax, thanks for your feedback. A couple notes: * We've been seeing click through of 5-20X times higher comparing existing ad units on http://www.phonemyphone.com http://www.phonemyphone.com with the same ad unit delivered in an emptyspacead. So far so good :P. * About the relevancy of ads we serve: First off, we're not an ad network. We do work with ad networks to serve their ad units in website's empty space. Secondly the publisher is free to create their own text and image ads as well as ShoppingAds which can be keyword targeted to the site's content. * The core of the product is the patent pending ad format we've developed. I think finding a bunch of advertisers and serving relevant ads is a hard problem I'd rather let others solve. Hats off to the folks at AdPinion (http://www.adpinion.com http://www.adpinion.com) for being the YC company to step up and do this.

mixmax 19y ago
> "We've been seeing click through of 5-20X times higher..." hey that's great :-) I think that monitoring, A/B split tests and continually pondering on the data to find out how you get better click throughs is paramount to your business, after all that's where the money is. And without money there is no business... > "About the relevancy of ads we serve" - I missed that one ;-) But I think that it is definitely the right decision to focus on what you do well, and do only that. Especially if you are only one founder and thus have limited resources. A word about patents. I have done two startups, both based on patents I have. One of the things I would have done differently is to not focus so much on the technology that we happened to have a patent on, but go where the market leads. It is easy to become thrilled by a patent, but in my experience the only ones that care about it are investors. It's a great thing to have, but don't base your business on it. Just saying this because I noticed you mentioned it a few times in the comments.
- arooni 19y ago
  Great feedback mixmax. A patent is only one ingredient of the intoxicating elixir that is a startup.
  - mixmax 19y ago
    Just hope it helps :-) I do business models and such stuff for a living and think that I would be an ass not to spend two minutes helping out if I can...

by arooni 19y ago

mixmax 19y ago

> "We've been seeing click through of 5-20X times higher..." hey that's great :-) I think that monitoring, A/B split tests and continually pondering on the data to find out how you get better click throughs is paramount to your business, after all that's where the money is. And without money there is no business... > "About the relevancy of ads we serve" - I missed that one ;-) But I think that it is definitely the right decision to focus on what you do well, and do only that. Especially if you are only one founder and thus have limited resources. A word about patents. I have done two startups, both based on patents I have. One of the things I would have done differently is to not focus so much on the technology that we happened to have a patent on, but go where the market leads. It is easy to become thrilled by a patent, but in my experience the only ones that care about it are investors. It's a great thing to have, but don't base your business on it. Just saying this because I noticed you mentioned it a few times in the comments.

arooni 19y ago
Great feedback mixmax. A patent is only one ingredient of the intoxicating elixir that is a startup.
- mixmax 19y ago
  Just hope it helps :-) I do business models and such stuff for a living and think that I would be an ass not to spend two minutes helping out if I can...