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The bit of game theory they actively present is Seinfeld's "Don't Break the Chain" technique. Snapchat marks and elevates contacts you individually snap at at l
by mattlutze 11y ago
The bit of game theory they actively present is Seinfeld's "Don't Break the Chain" technique. Snapchat marks and elevates contacts you individually snap at at least once a day, moving those contacts into more-and-more personally named categories ("close friend", "best friends", etc).
That bit is right in your face and rewards you for increased use.
- jon-wood 11y agoI had no idea that was the case, but that's some next level psychological shit to be pulling on a predominantly teenage customer base. Does no one see the proposal to do something like this and think to step back for a second and consider the effect its going to have on people's lives?
- freshhawk 11y agoIn general the only people doing that are in marketing, and they only do so in the frame of trying to monetize that relationship/power/leverage. Political wonks talk about it a lot and have various daydreams of having that type of power. It's not talked about much, and when it is you can counter it by labeling it as a "kids these days" type argument.