I wouldn't fault an opinionated blog post for trying to make a persuasive argument. Why should the author pretend to be a pseudo-objective newspaper journalist

I wouldn't fault an opinionated blog post for trying to make a persuasive argument. Why should the author pretend to be a pseudo-objective newspaper journalist and mix in Elsevier's talking points? This is seems to be written with the reasonable assumption that the reader is aware of the academic journal publishing reform movement and its opponents.