Actually, my comment was from a different perspective. The article seemed to talk about the technology as it was complex, and ground-breaking. I'm saying.. it's

Actually, my comment was from a different perspective. The article seemed to talk about the technology as it was complex, and ground-breaking. I'm saying.. it's not so special - it's just A/B testing, not some rocket science thought up from Mr. Bezos. I actually agree with you - I hate this too.