3 ms·
Ask HN: Successful companies that white label their product?
I'm trying to think of a successful company that got to where it is by white labeling their software. Anybody know of any examples?
Obviously because of the white labeling it is harder to know who is behind the software.
- nickfromseattle 11y agoIt's a lot more common than you think. Look for companies that have a partner or reseller programs, often times white labeling is an option. A couple of examples: [1] Dell - https://partnerdirect.dell.com/sites/channel/en-us/documents/brochure-cloudrunner-us.pdf https://partnerdirect.dell.com/sites/channel/en-us/documents... [2] Rackspace - https://www.rackspace.com/en-us/email-resellers https://www.rackspace.com/en-us/email-resellers [3] IBM https://www-03.ibm.com/press/us/en/pressrelease/35592.wss https://www-03.ibm.com/press/us/en/pressrelease/35592.wss If you are interested in finding more companies that white label, check out CRN.com - http://www.crn.com/search-results?searchterm=%22white+label%22&x=0&y=0 http://www.crn.com/search-results?searchterm=%22white+label%...
- gonyea 11y agoTrueCar white labels their site with various car buying programs. They would've gone out of business years ago if it weren't for their white label program. It took a few years for their main site to make more money than the white-label versions.