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Seems like a poor example. Twitter is way higher scale than a single TV network. 320M MAU.
by bpicolo 11y ago
Seems like a poor example. Twitter is way higher scale than a single TV network. 320M MAU.
- smm2000 11y agoTwitter requires custom creatives - this is a huge cost. Every TV network can run standard 30s slot. Average American spends 4h on TV every single day. Twitter has nothing on that.
- jusben1369 11y agoYes. You can't deploy the same ad on FB and Twitter and Pinterest the way you can do a TV spot and deploy it on any channel large or small.
- Riod 11y agoActually the worst part of twitter is that things disappear so quickly (till recently). 320MM MAU doesn't mean everyone sees that. A TV ad can 1) be sent to any station, 2) has a good chance of being seen by a large % of people tuned into that station at that particular time.