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There are a lot of reasons why. Just one example is advertisers. The largest advertisers need to work with properties at a certain scale. TV has that. Google ha
by jusben1369 11y ago
There are a lot of reasons why. Just one example is advertisers. The largest advertisers need to work with properties at a certain scale. TV has that. Google has that. Facebook now has that because it grew to be huge. Pinterest doesn't. Twitter doesn't and more importantly now looks like it never will. So if your service's primary revenue stream is advertising but you're unappealing to the largest advertisers it's a big problem.
- bpicolo 11y agoSeems like a poor example. Twitter is way higher scale than a single TV network. 320M MAU.
- smm2000 11y agoTwitter requires custom creatives - this is a huge cost. Every TV network can run standard 30s slot. Average American spends 4h on TV every single day. Twitter has nothing on that.
- jusben1369 11y agoYes. You can't deploy the same ad on FB and Twitter and Pinterest the way you can do a TV spot and deploy it on any channel large or small.
- Riod 11y agoActually the worst part of twitter is that things disappear so quickly (till recently). 320MM MAU doesn't mean everyone sees that. A TV ad can 1) be sent to any station, 2) has a good chance of being seen by a large % of people tuned into that station at that particular time.