I'm sitting at SaaStr Annual, a conference with predominantly SaaS founders, sales & marketing types, and VCs. There's a lot of talk about the recent motion, es

I'm sitting at SaaStr Annual, a conference with predominantly SaaS founders, sales & marketing types, and VCs. There's a lot of talk about the recent motion, especially among VCs. One of the things I'm struck by is not that the wiggles actually matter, but sentiment matters. Because it's a frequent topic of conversation, it's an easy thing to bring up, and without some knowledge and context, it's a strike against you. Does that matter to your business or your clients? No. Does it matter to the person you're talking to right then? A little. And if you're trying to get them as a customer or advisor or mentor or whatever, you're a bit more in the hole, because you chose to ignore the fact they're thinking about the wiggle. It's not important to you, but it's important to them. So don't focus on the wiggle, but don't ignore it. Internalize what has changed, respond appropriately, and know that you can move past it.