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There's product placement. He namedrops "Treller" and "VSCO". The article isn't "How to upgrade your style", it "How to become a Snapchat user." Even his conclu
by tajen 11y ago
There's product placement. He namedrops "Treller" and "VSCO". The article isn't "How to upgrade your style", it "How to become a Snapchat user." Even his conclusion is "I'll try more", just like you tell yur teacher when you've failed and you know you'll fail again. I don't doubt the person is authentic, but I wonder how much he has worked with BuzzFeed to tune the article.
Still, 1. Snapchat's design is remarkable for its hidden features that you discover by social-networking, and 2. it's a much more interesting, funny, interactive press release presenting the features of a product than any other start-up I've seen. Next product video I make, I'll make it this way.
- bri3d 11y agoVSCO is definitely a phenomenon amongst teenagers, regardless of the product placement possibilities in the article. I'd actually have rather seen an article on that, because I find it fascinating that a service without any of the Skinner-box gratification buttons ("like" "retweet" "share" "comment") has taken off in such a big way.
- kazagistar 11y agoScores and Chains, as mentioned in the article, sound pretty skinner-boxy. Plus, every time someone sends you a response to a message is a skinner box reward, in a sense.
- bri3d 11y agoThose are Snapchat, not VSCO. VSCO is pretty much devoid of social features beyond Follow, as far as I can tell.
- Kluny 11y agoI've been looking for something just like VSCO anyway, so I'm glad to learn about it.
- fuzzywalrus 11y agoVSCO has a rather large following among the prosumer crowd, most of the Apple "Shot on the iPhone 6" ads mention VSCO and a photographer friend of mine uses it on his iPad with his 5D on the go. While I haven't used it myself, its certainly been name checked quite a bit and its success is largely due to it being a more empowered Instagram on the photography side.
- ascorbic 11y agoI know pro photographers who use VSCO to edit their iPhone shots to upload to Instagram, as the tools are so much more powerful than IG's own. It's a great app.
- bennesvig 11y agoVSCO is one of the few apps where I've bought something in app (filters). Most professional photographers I know use VSCO for mobile editing.
- zem 11y agoi'm just fascinated that i spend ages on facebook, twitter, reddit, hn and lobsters, and have never heard of VSCO before this. is there that little overlap between the demographics?
- Kluny 11y agoAlso, I just googled Treller. It doesn't exist. Either that or I'm not even cool enough to know about it. What is Treller??????
- Jonovono 11y agoTriller
- dsuth 11y ago> 1. Snapchat's design is remarkable for its hidden features that you discover by social-networking Honest question: isn't this just bad UI design?
- tdaltonc 11y agoI don't think so. It's simple for a firs time user, but has near limitless depth for hardcore users.
- DanFeldman 11y agoNo. If you look at snapchat as one of the most addicting games on the market right now, hidden features make complete sense. They increase the 'skill ceiling' of sorts, and dramatically increase user longevity.
- lifeformed 11y agoWhat kind of hidden features?
- Illniyar 11y agoActually I think the article isn't about "How to become a Snapchat user." but rather "how teens use snapchat (or social media in general) that is really different than how adults use it" . Going from that to "what social media teens use that you don't even know about" isn't much of a stretch. I'm not sure if I'll call mentioning these apps as "product placement". Could be someone trying to up these app's SEO ranking. Could be just an interesting tidbit he used (he also mentioned instagram, and I doubt that was by request).