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Good example of choosing a niche market, but being able to jump to other markets with the core product built (e.g. any service based small business is going to
by rubidium 11y ago
Good example of choosing a niche market, but being able to jump to other markets with the core product built (e.g. any service based small business is going to need invoicing, route planning, customer management). Geoffrey Moore (crossing the chasm) would be proud.
- bgamido 11y agoThat is part of our philosophy as well. The balancing act is how 'verticalized' you make a product. Too vertical will entail challenges when you transpose to another market. Not vertical enough will entail challenges in the go-to-market.