4 ms·
I'm surprised by the business model. You're providing business management software but monetizing through ads? I think this means you're trying to earn dominan
by shimon 11y ago
I'm surprised by the business model. You're providing business management software but monetizing through ads?
I think this means you're trying to earn dominance over the attention of business owners by providing good software for free, and that you expect to be able to charge a premium for well-targeted ads. This might make great sense for landscaping, where there are significant equipment and material costs and those vendors are highly competitive. "Hello Husqvarna, I have 300 users with $10000 of tree work booked in the next week and only one functioning chainsaw" sounds like a pretty good pitch.
It's kinda the long tail version of facebook's business model, serving a business need instead of a social one. Nifty.
- rubidium 11y agoThere's also going to be paid product features it looks like. But yea, if successful it's worth quite a bit to the equipment suppliers in lawncare.
- sharemywin 11y agoI think they're probably making money of the invoicing part. Tack 1% on 100k worth of billing and your paid.
- bgamido 11y agoYou are definitely on the right track since it is otherwise very difficult for specific brands (selling big ticket items) to target a this highly specific yet large audience. We're currently monetizing along this dimension and plan to further optimize this approach.
- shimon 11y agoCool. Thanks and good luck!