I think the unethical aspect of arbitrary pricing that goes beyond daily fluctuations really came out in this project. I actually was not aware of the situation

I think the unethical aspect of arbitrary pricing that goes beyond daily fluctuations really came out in this project. I actually was not aware of the situation with JC Penny, but really fascinating glimpse into their consumer mindset. Probably comparable to Sam's Club, since even I expected a ton of lower prices from them based on membership. I like your cultural analysis!