4 ms·
Those physical Microsoft stores are often practically vacant. But what would the marketing budget for a really well placed billboard be per month? What if you
by ozten 11y ago
Those physical Microsoft stores are often practically vacant.
But what would the marketing budget for a really well placed billboard be per month? What if you could walk into the billboard? Host launch parties starring famous bands, getting you into more news stories. Fans can make a pilgrimage to something tangible.
Apple stores are clearly profitable, but I wonder if "close to break even" isn't a good enough goal for brand awareness stores like these.
- jrgifford 11y agoReally? The one here in Cleveland always has people in it - not packed, but always more customers than employees.
- ISL 11y agoInteresting. The Microsoft store here in Seattle (same shopping mall as the Amazon Store) generally has more employees than customers when I walk by in late evening. In contrast, the Apple store ~100m away, facing the Microsoft store, is reliably busy.