3 ms·

What causes the seasonal spikes around October?

• patio11 17y ago
  Halloween. 1) There is no day off from school, but it is traditionally a kid's holiday anyway, and the week of Halloween a huge number of elementary schoolteachers try to do a Halloween lesson plan. 2) It isn't religious (well, in contemporary America). If you've been around K-12 education in the US you can probably anticipate the sort of issues which come up if you want to play e.g. Easter bingo. (I generally try to provide customers with a "traditional" and "seasonal" variation on the religious holidays, which is my best attempt at phrasing the difference such that it doesn't sound like I'm talking down to either group.) 3) In years prior to 2009, the gigantic tidal wave of searches for [halloween bingo] and [halloween bingo cards] (see: http://www.google.com/trends?q=halloween+bingo+cards http://www.google.com/trends?q=halloween+bingo+cards) landed on pages at About.com and Mes-english which both a) fail to satisfy searcher demand and b) run AdWords ads. Guess who was right next to those articles saying "I've got your Halloween bingo cards right here." (In 2009, the #1 ranking site for those queries was halloweenbingocards.net . I did not put AdWords on it, for the obvious reason.)