"Most advertising is just general brand awareness... you buy Coke because you know it" Very much true. I worked in a grocery store during my school summer and

"Most advertising is just general brand awareness... you buy Coke because you know it" Very much true. I worked in a grocery store during my school summer and even though I didn't watch TV, I could know what products were being advertised on it just by watching people's buying habits. I even did a test -- named some products to my friend that watched TV and it was spot on.